You've probably heard it a thousand times. “Don't judge a book by its cover!” Yet we all do it. Judging someone else using non-verbal cues to determine another person's confidence, professionalism, honesty, attitude and success is part of human nature. And like people, similar cues are used by customers visiting your Web site to determine the quality of your products and services and professionalism of your business.
What Is Small Business Branding?
Marketing insiders often refer to the concept of self-presentment of the non-verbal, less-tangible, emotional attachments to your business as your brand image or brand. A little confused about the concept of branding? Think back to your freshman year in college. Students could be roughly categorized into a few groups: the athletes, the nerds, the fraternity and sorority members and the political activists. Each group of students had a different style of dress, attitude and mannerisms that quickly identified them as part of that group. The students created a brand image of themselves to associate with the social class they were a part of.
These same concepts apply to your small business marketing and can be used in online branding and Web site branding. Take advantage of Web site branding to build the image of your business you want customers to have. If you want to be viewed as high quality, low cost, ultra luxurious, or any other attributes, then visually “dress” your business to reach that goal. Define your business using online branding and Web site branding. When successful, you'll have developed a personal for your business, or brand image to be used throughout your small business marketing to create the customer's perception of your company.
The Benefits Of Online Branding And Web Site Branding?
Smart small business owners are learning how effective Web site branding is for prescreening potential customers, attracting new business and encouraging repeat purchases. A good looking web site builds trust in your business and helps in starting a relationship with potential customers. Considering the average visitor to your Web site will judge you on your professionalism, honesty, and the success of your business in just four seconds — it's clear Web site branding is vital part of small business marketing and online branding.
Stinky Web Site Branding Can Ruin Your Business
A lot of small business owners just starting out have the mistaken belief Web site branding and online branding aren't important to their small business marketing. They falsely believe their business is too small or because their budget is tight, Web site branding doesn't matter. Wrong! It's all the more reason why you need to focus on Web site branding. Poor Web site branding can sink your ship faster than the Titanic. Sloppy Web site branding and online branding can destroy your reputation. No one wants to buy from a company whose Web site looks like it was designed by a retarded monkey.
Use Web Site Branding To Stand Out
Be different! It can be really difficult making the conscious decision to do things differently than your competition. Why fix what ain't broke? And if your small business marketing and Web site branding is too edgy, you run the risk of offending people. Some people won't like your online branding — but the majority will! They'll see your business as new and unique, someone to stop and take notice of. And that is the key to creating successful Web site branding and online branding that produces memorable and engaging small business marketing.
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